NEW YORK CITY · SOHO ATELIER · ISSUE NO. XII
VELVET & CO.
COUTURE HAIR & COLOR STUDIO
Where Beauty Meets Artistry
An upscale hair salon and bespoke styling studio in Soho. Precision cuts, dimensional color, and couture editorial hair crafted to your unique silhouette.
Editorial Atelier Series · 42 Mercer St, Soho
VOLUME IX · SERVICE REPERTOIRE
The Service Menu
Every appointment begins with an in-depth consultation, personalized hair diagnosis, sensory cleanse, and couture finish.
Cut & Style
Precision cut with consultation, wash, and finish
from $65
Color & Highlights
Full color or dimensional highlights
from $120
Balayage & Ombré
Hand-painted, lived-in color
from $180
Keratin Treatment
Smoothing treatment for frizz-free weeks
from $250
Bridal & Special Occasion
Trials, updos, and day-of styling
from $150
Blowout & Styling
Wash, blowout, and finish
from $45
CONSULTATION PROTOCOL
Bespoke Color & Structural Formulation
We reject standardized formulas. Our colorists custom-blend tones against skin undertones, eye luminosity, and natural hair density to achieve fluid, seamless grow-out.
Complimentary French espresso, champagne, and botanical teas served throughout all appointments.
THE SALON PHILOSOPHY · EST. 2014
Craft, Intention & Architecture of the Silhouette
Founded in 2014 on Mercer Street, Velvet & Co. was established as an antidote to frantic assembly-line salons. We view hair design as living sculpture—an intimate union of architectural precision, textile softness, and individual character.
Our stylists maintain rigorous fashion-week editorial credentials while cultivating an unpretentious, serene studio culture where guests feel heard, restored, and genuinely transformed.
12+
Years of Craft
25K+
Happy Clients
8
Expert Stylists
RESIDENT ARTISTS
The Stylists
Individually acclaimed, collectively dedicated to craft perfection. Select your preferred specialist when booking.
CURATED ARCHIVE
The Finished Work
A selective gallery of salon client transformations, editorial shoots, and runway preparations.
Precision Cut & Style
Architectural Bob & Glass Finish
Dimensional Balayage
Lived-in Sunlit Blonde
Texture & Curls
Hydrated Curl Definition
Bridal & Occasion
Couture Chignon & Natural Hold
TAKE THE SALON HOME
Professional Retail Formulations
The longevity of your color and cut depends on the chemistry you apply at home. We exclusively dispense three globally revered haircare houses tested extensively in our Soho studio.
Oribe
Ultra-luxe French-formulated shampoos, conditioners, and signature texturizing sprays infused with signature Côte d’Azur fragrance.
Olaplex
Patented bis-aminopropyl diglycol dimaleate technology repairing broken disulfide bonds for unmatched structural tensile strength.
Kérastase
Bespoke Parisian scalp diagnostics, Nutritive moisture infusions, and Chronologiste youth-restoring hair caviar rituals.
CLIENT DIARIES
Words From Our Guests
Real transformations experienced by our community of discerning New Yorkers.
★★★★★
“Mia’s balayage technique completely redefined my color. It grows out with zero harsh lines and looks better three months in than when I first walked out.”
Camilla Lindqvist
Fashion Director, Soho
★★★★★
“James doesn’t just cut hair; he understands face structure and texture like an architect. The salon ambiance is serene and effortlessly chic.”
Marcus Vance
Architect & Founder
★★★★★
“Sofia styled my wedding party and the entire day felt like an editorial photoshoot. Flawless hold, natural movement, and zero stress.”
Elena Rostova
Creative Producer, TriBeCa
YOUR TRANSFORMATION
Your Best Hair Day Awaits
Step into our light-filled Soho atelier. Experience precision hair design, custom-blended dimensional color, and a dedicated hour of unhurried luxury.
BESPOKE RESERVATIONS
Request An Appointment
Complete your preferences below. Our salon concierge will confirm your slot within 2 hours.
PREFER DIRECT CONTACT?
The Soho Concierge
For immediate same-day availability, private studio bookings, bridal party consultations, or specific timing requests, call our desk directly:
Phone Concierge
(555) 337-8810
Email Inquiries
book@velvetandco.com
Atelier Studio Hours
Tue–Sat: 9:00 AM – 7:00 PM
Sun: 10:00 AM – 4:00 PM
Mon: Closed for Editorial & Education
VELVET & CO.
“Where Beauty Meets Artistry”
An upscale hair salon and bespoke styling studio located in the historic cast-iron district of Soho, Manhattan. Established 2014.
42 Mercer St, New York, NY
VISIT & HOURS
- Tuesday – Saturday: 9:00 AM – 7:00 PM
- Sunday: 10:00 AM – 4:00 PM
- Monday: Closed
- Phone: (555) 337-8810
- Email: book@velvetandco.com
© 2026 Velvet & Co. All rights reserved. Est. 2014.
42 Mercer St · New York, NY · (555) 337-8810